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What Is Fashion
A continuing process of change in the style of dress and adornment that are accepted by a large segment of the public at any particular time. In other words A currently accepted or popular style in a given field. and also the latest and most admired style in clothes and cosmetics and behavior
Departmants Of Fashion -
Fashion covers these fields:-Accessories, Active wear, Beauty, Computers, Food & Wine, House & Home, Intimates, Jewelry, Kids, Men, Newsstand, Plus & Tall, Shoes, Teen/MXG , Women, Our Beauty Finds.
Kind of Modeling
Fashion Modeling
The Garment and Beauty product industries are large users of models. People want to see what clothes or beauty products look like on somebody. Your high fashion, designer-label garments, are designed for what fashion designers view as the "ideal woman." This is someone tall and slender, somewhat leggy, with a swan like neck. In major markets like New York, this is someone who is at least 5'9" tall and a size six. For men it is at least 6 foot tall and a 40 regular - of course. you have to have that "look" to go with the clothes. In secondary markets we would like to have this but often work with fashion models that don't meet these measurements. It is more important you just have a look of being tall and slender and that sample clothes will fit you. The "look" calls for more of the classic beauty than the extreme looks you find in the fashion magazines.
In addition to the above numbers there are some general descriptive terms for the "model look." The industry looks for someone who is small to medium boned, fit but not buff. With a long graceful swan like neck, a square jaw and high strong cheek bones. The eyes should be wide set, almond shaped and even, with thick eye lashes. Skin should be clear, small pored, even toned with no scares, tattoos, or piercing. Lips should be medium to full and teeth should be straight and white. Shoulder should be broad and have a long legged look. You should have good posture and be able to carry yourself gracefully. Hair should be healthy and in good condition.
Types of Fashion modeling:
FASHION EDITORIAL MODELING - Vogue, Elle, Glamour, Cosmo, etc. - these and many other magazines today that focus on fashion have lots of editorial pages they must fill each month. Many of these editorial pages feature models wearing what the magazine thinks will be the next trend in fashion. Editorial work does not pay as well as other types of high fashion modeling but it is great for building a model's reputation and getting tear sheets for one's portfolio. Also, because fashion magazines are not as constrained as advertising work, they can use more 'extreme' and 'special beauty' models in their pages.
FASHION RUNWAY MODELING - Clothing designers traditionally show their new collections twice a year (Fall and Spring) to perspective buyers. Designers present these collections to a gathering of buyers by sending models down a walkway or runway. How well a model brings the clothes to life and shows important features of the garments can determine how well they sell. So it is worth it to a designer to have the most ideal models show these collections. This leads to why models have to meet very strict requirements and why they get such high fees for this type of work. These young models tend to be very tall, slender and move very well in clothes.
FASHION CATALOG MODELING - There are a lot of clothing catalogs produced. These catalogs, whether business-to-business, store, or direct marketing, require models to pose in the clothes they are trying to sell. Generally, catalog models are picked for a project because they represent the ideal of the market segment for which that catalog is targeted. Often times this is the classic beauty - tall, slender, healthy, and beautiful. The marketing idea is for transference, i.e. if you buy these clothes you will look as nice as the person pictured in the catalog. Catalog modeling usually pays well because of the volume of photos that must be taken.
FASHION PRINT MODELING - This is fashion and beauty for print advertising. It can be display ads or collateral print materials. This is the most demanding work to get but pays the best because of usage and exclusives. These are the ads that can make or break a designer's reputation. With these ads it is very important that the concept, photo, and model work perfectly to convey the 'image' that is wanted.
FASHION SHOW ROOM MODELING - Modeling for buyers in the designer's show room.
FASHION LINGERIE MODELING - Because this type of modeling may be more revealing it requires very good body tone and proportions.
FASHION BATHING SUIT MODELING - Again, more revealing requires excellent body tone and a healthy look.
FASHION FITNESS MODELING - As health and fitness has moved more into the public consciousness a greater demand has grown in this type of modeling. Of course being in the city with the corporate headquarters for Nike, Adidas, Columbia Sportswear and now, it is very noticeable here. Where once everyone exercised in baggy gray sweats, fitness attire continues to evolve and become more everyday wear. Add to this all of the fitness, health, and outdoor lifestyle magazines that are on the newsstands and you have a fast growing category for modeling.
FASHION FIT MODELING - Fit models have the perfect proportions for a given clothing size. Garment manufactures and designers hire fit models to use to piece together new creations, see how they move, and develop their patterns. The key for a fit model is to never gain or loose an inch. Fit models can be hired by manufacturers in permanent salary positions. It is one type of legitimate modeling that you can see advertised in the classified section of the newspaper.
FASHION TEAROOM MODELING - This once was very popular in smaller markets. Usually it would be at ladies' luncheons where models would wander between tables wearing designer clothes from local fashion boutiques. The models would describe the outfit they wore and where to buy it. Not big bucks, but a place to start and gain confidence in a small market.
FURTHER DIVISIONS - These categories can have further sub-categories for size - petite and plus, and for age - children, preteen, and mature. Petite size models usually are 5'2" to 5'6". Plus size is the same height as standard size models but size 14 -16. Main stream models usually start in around 14 years of age and go to their early twenties. Obviously pre-teen is before this age and mature is everything after it.
A category of modeling will only be found where there are clients to support it. Since almost all of the fashion magazines are based in New York, that is where you will find work in the fashion editorial modeling category.
Body Part Modeling
Body part modeling is a special category that belongs in both fashion and commercial modeling. This is the use of just part of the body in a photograph. Often standard models that look great in full length shots or head shots don't look so good close up. Their hands or feet may look horrible. This is where the body parts model comes in. We will set up a shoot using the standard model's face but the body part model's hands and it looks like it is just one person. Usually body part models will specialize in just one part of the body like hands, feet, legs, ears, or neck.
With hand models we look for long slender graceful hand and fingers. We also look for smooth (no wrinkles, hair or large pours), clear (no blemishes or irregular color) skin, and very good nails. The ability to pose the hand in a relaxed graceful fashion is very important. This is like a hula dancer that can tell a story with their hands and avoid what I call "the claw" that most folks produce when put in front of the camera.
Body parts model follow a similar path ad regular models with finding modeling agencies, building portfolios and having comp cards. They simply pursue a very special niche market.
Commercial Modeling
Commercial modeling is sort of the catch all for everything that isn't fashion and isn't glamour. It is vast and diverse. The physical requirements can vary greatly. The 'look' can be mom, business executive, scientist, glamorous beauty, etc. Again, the purpose is to sell something - a product, service, or idea.
Some Categories of Commercial Modeling are:
COMMERCIAL PRODUCT MODELING - Generally we are generating a photo to sell a product and the model is used to show how the product is used. Also, model may be used to convey an image about a product. An example would be a model dressed like a doctor holding a blood pressure device. This gives an image of medical authority being behind the product. There is also the old Madison Avenue technique of selling a product by putting someone attractive by it. Although it may not be politically correct to do this, it still is done and it works. People stop to look at a pretty face, not at another vanilla computer box. The physical requirements and look for commercial product modeling can vary a great deal. It all depends on the image or story you are trying to tell. This is where character models are used.
COMMERCIAL LIFESTYLE MODELING - Models are used in photos showing a period of life or doing something in life. The photo might be an older couple walking on the beach and the photo is used in the advertising materials for a new retirement resort. Or a photo of a young couple playing in a park with their children and the photo is used in an ad for a life insurance company. The models are used to act out some concept or idea of life. The physical requirements, age, size, etc. can vary greatly. But they always use the "beautiful people" in these photos.
COMMERCIAL CORPORATE MODELING - Corporate modeling is like Lifestyle but it always has a business theme. Again physical requirements can vary greatly, but usually attractive people are used - although sometimes character models are used.
PRODUCT DEMO - In smaller markets this seems to be a favorite area to start models. Models stand in front of, or in a store or mall, and hand out free samples of something. The idea is they want someone attractive that people will be drawn to and will work for just a few hours or a few days. When you are young and starting out this pays better then any regular job and it can really build your confidence around people.
TRADE SHOW MODELING - Once again attractive people are attention getters. When a trade show comes to town some exhibitors may hire models to hand out literature at their booths. One of the classics examples of this is the auto show. Again, it gives some income when you are starting out and gets you in front of the public.
Glamour Modeling
Glamour modeling is modeling for photos with a sexual theme. These could be simple cheesecake or beefcake photos. They can include bikini, sexy outfits and lingerie modeling. On the cheesecake level, photos can be used for calendars, posters, and other pin-up girl products. You can't pick up a car magazine without seeing a babe by the car or truck. As one moves to greater states of undress you move to the adult entertainment industry with high-end men's magazines like Playboy and then on down to the low-end back-ally magazines. And let's not forget the Internet that is now loaded with all levels of sexual photos. When considering all parts of this side of modeling it is a very big industry and top glamour models can make as much as top fashion models. There are no height or size requirements as in fashion modeling. Where fashion modeling wants you to look like a beanstalk, glamour modeling wants you to have curves like Pamela Anderson. Where fashion may want a 'special beauty look', glamour modeling wants traditional drop dead gorgeous; where fashion really only happens in New York, glamour can happen anywhere.
You need to be over 18 to do glamour modeling even cheesecake. With the way the laws are today a photographer runs a real risk doing any kind of sexy photo with someone under 18. If mothers are being thrown in jail for photographing their own children taking a bath and putting the photo in a family album, I think the risk is too great and the return too small to do any glamour work with someone under 18. But this certainly opens up the field for women in their 20's, 30's, 40's and we my even begin seeing more good looking grandmothers in their 50's showing up.
This field is easy to get started in as there a lots of photographs who would love to do test shoots and photo assignments on spec. Getting into the high paying work can take as much effort as becoming a high fashion model.
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