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10 Steps Toward Better Business Communication
Copyright 2005 Mark Meshulam
Ultimately, no matter how high-tech your business tools may be, development and implementation of new initiatives will depend upon effective, productive communication between real live people.
Why do some business...
10 tips to help you pack more power into your business writing
1. Before you write anything down define not what you want to say, but what your message must achieve. Keep that firmly in focus at all times and use it as the main goal for everything you write. Ask yourself “does this concept/approach /clever...
Business success models for the 21st century.
We will discuss the following success models. •Geshe Roach’s experiences in a Wall Street diamond company as recounted in the Diamond Cutter. •ezboard.com, a customizable Web-based communities developed in 1998 by Vanchau Nguyen, Founder and...
How to Avoid the Legal Pitfalls when Setting up Your New Business
How To Avoid The Legal Pitfalls when Setting up Your Own Business No matter who you are you will make mistakes at some point in your business life and unfortunately the law is not very forgiving - ignorance is not a defence. Here are some of...
Is a Small Business Web Site a Wise Investment?
One of the greatest pitfalls in e-commerce is Field of Dreams thinking, the notion that all one has to do is “build it (a web site) and they will come.” “I can’t think of anything further from the truth,” Ron Scott, a Riverside, California web...
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Blogging for Business
Business blogs are primarily used to improve a company's communication both internally and externally. Business blogs are a type of communication channel that could be used effectively in product launches, team interaction internally within the company or interaction between clients and company. With the level of interactivity blogs provide, clients feel more confident in the company. Not to mention the amount of traffic it brings to the main site.
Personal and business blogs: What is difference between two?
There is not much of difference between personal and business blogs visually but there is a fine difference between them in terms of reputation and brand attached.
Business blogs should be well planned before hand. Companies can't afford to just walk away after launching their blog. Business blog has to be successful. Constant and consistent posts are the rule of the game. Blogsphere is full of best writers and faster one learns their rule, better for them. Companies can't just rely on the fact that they are market leaders in their business so they will be successful with their blogs too.
The postings on business blog should be open and should portray personality of the writer and the company. The postings
on business blogs should be very informal, and should be written in first person voice. Posts should be informative and relevant with an expert touch to it.
Business Blogs and it content:
According to search engine optimizers, "Content is King". Indeed this is true for websites but not for a blog. Blog is all about writing with a particular voice and personality. A lot of people would like the style and would stick to the blog with regular visits. A lot of them will hate it and would never return.
Content for a business blog should be written in a strong voice with high consistency in quality. It becomes somewhat difficult to maintain quality with regular postings, but no choice. A few bad or substandard posts and regular visitors to the blog will fly off.
Important
Don't hammer your visitors every time with posts like how great is your product and so on. Add some funny incidences or bit of humor to your postings. Talk something about how employees enjoyed drinks in a party organized at particular department. Add some lighter moments in between posts.
About the Author
(Personal blog for the author is at http://seoexpertindia.tblog.com)
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