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Brand Your Consulting Business
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear...
Six questions to ask BEFORE committing to business web site
Too often the web site experience becomes frustrating for the web site owners. Their expectations are high but many mistakes are made. We analysed the problems that new web sites experience and came up with this 10-minute tutorial in a form of...
SWOT Analysis
If you’ve ever listened to Warren Buffett talk about investing, you’ve heard him mention the idea of a company’s moat. The moat is a simple way of describing a company’s competitive advantage. A strong competitive advantage, or a wide moat,...
The Power of Why: A Psychological Revelation
Here's why ‘WHY’ is such a profit-making marketing trigger. “Stop taking two and three plates of food,” my mother said to me angrily. I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food...
The super brand Marlboro
The Marlboro cigarettes story began in 1847 and was marketed mainly to women in London. This marketing strategy did not go over so well. In the 1920's, Marlboro cigarettes were then introduced to the American market as the cheap Cigarette of choice...
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The Incredible Image -- 8 Steps to Put Your Business' Best Foot Forward
Look into the mirror? Do you see your image--the You that others
see?
Image counts Big-Time in today's super - competitive and
demanding world. But the secret to developing a strong brand
identity is to crystallize--in your target market's mind and
heart--the image you want to convey, and broadcast that message
actively and consistently.
For example, how do you and your team treat your customers? Is
your service somewhat like this?
** Pens & Pencils and High Finance **
Some months back, I met with my financial advisor from Insurance
Company named Pete. Pete sported a 79¢ pen and his $4.99 solar
Calculator - standard issue. Ugh.
This supposed sophisticated financial advisor expected me to
sign a million-dollar life insurance policy. Yet, he handed me
this cheap pen. And he used a lousy $5 calculator to make
financial projections regarding my retirement.
Did Pete consider my family's future to be important? Not that
another calculator's answer would be any different or better
from the answer generated by the solar calculator mind you...but
...
*** Perceptions Drive All. ***
> What are your customers' perceptions about you?
> Do your tools, materials, and style match your customers'
expectations and demeanor?
> Do your actions, marketing tools and branding efforts Enhance
your image?
Consider these eight (8) ways to shape and sharpen your image
And help you develop your personal brand and your business'
Incredible Image:
1. Decide what message you want to send your customers and the
image you want to
display.
2. Figure out what's important to your customers and then design
or redesign your image.
3. Study how other leading organizations, including your
competitors, broadcast their message. What do they say?
4. Select the optimal way to broadcast your message and present
your image.
5. Make Sure your actions consistently and continually Enhance
your image.
6. Analyze whether any of your actions Detract from your image
and make changes.
7. Analyze whether your actions, business cards, web Site,
e-mail sig (signature) files, brochures, letters, etc., are
consistent with the image you want to broadcast.
8. Make sure your marketing programs are consistent from start
to finish--Internally and Externally--and consistent with all
your other business activities and initiatives. And consistent
with your customers' expectations.
Truth IS stranger than fiction. So remember, every marketing
and promotion activity, every effort, etc. can make a
difference.
Even a small yet novel approach, special trait, or standout
quality will help you create your own distinctive brand and
enhance Your Incredible Image, which in turn will set you ablaze
in your marketplace. Then you'll truly multiply your business
fivefold, tenfold or more.
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About the author:
Eric Gelb, MBA & CPA, is a copywriter and brand management
expert. He edits the original Publishing Gold e-zine. For more
information, visit
http://www.PublishingGold.com T: 516-374-1387 or
PublishingGold@Yahoo.com
Copyright © 2005 PublishingGold.com, Inc.
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