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“Buzz Marketing: Marketing to non-marketable customer”.
Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for,...
Get Out of Your Head to Improve Your Business
The classic novel by Robert Louis Stevenson tells the story of
one man's struggle with his duel personalities - Dr Jekyll, the
kind and respected physician, and the violent Mr Hyde.
But if you think living as two separate people is hard,...
Logo Design And Branding – Points To Remember
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a...
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition. Branding is "The total emotional and intellectual involvement your prospects and customers have with your business and...
The Branded Customer Experience – We never say no
Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience
I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel...
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Buyer Beware Business Opportunity Scams Abound
Most business opportunities are not worth investing a penny into.
The ones that are generally are called Franchises. The value in a franchise is that it comes with the branding already done for you. People will recognize a Subway or McDonalds no matter where you are, so you have a built in customer base.
Be it Amway, selling jewelry (and other products) on a party plan, vitamins that you have to invest in a
ton of inventory to carry around, or the door to door knives scheme that costs $500 to join, each and every
one of them makes their money off the people looking for the opportunity, not from the products sold to the
average consumer.
Very few people ever make any money with these so-called 'business opportunities'. I've personally never
met even one, though I've known many people who have gotten involved in these businesses. All of them
spent more than they ever made back.
Seminars are the worst. Sometimes they
call them boot camps. Come to our seminar and we'll show you how to
make tons of cash.
The seminar costs a few hundred, at least, then the plane tickets, hotel bookings
and so on. When you get there they give you a bunch of hype to make you feel really good about making money.
Who can say no to money?
Then they show you some guy who is getting really rich in this business, and promise you that: You can do it too! Now go back home and start doing it!
The guy that's getting really rich is profiting from the seminars he gives.
Then there are the 'Spend No Money of Your Own!' real estate courses. Courses happen in college. If you want to learn about the real estate game, go to the bookstore or the library.
In listening to some of these tapes I was overwhelmed by the sheer lack of information they contained. Yes, the guy spoke for hours on the CDs, but
he never 'said' anything.
The best business opportunity that ever existed is absolutely free to join. Look around you, find a need,
something people want but can't get, or can't get easily. Fill that need.
Be the supply for an unmet demand. It's easily the most lucrative opportunity there is.
About the Author
Webmaster of www.prosperity-net.com
Help yourself to a slice of the American Pie!
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