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10 Great Online Joint Venture Ideas
A joint venture is when two or more businesses join together
to work on a project for a set period of time. Doing online
joint ventures can increase your chances of beating your
competition, increasing your sales and profits, saving time ...
10 Tips To Help You Create Your Own Money Making Affiliate Program
1. View your affiliate program as a partnership between you and your affiliates, and make it your priority to develop good relationships between you and your affiliate sales force. 2. Answer any questions your visitors or affiliates have...
Business Opportunity Seeker Excommutercated
Are you tired of commuting to work, racing the clock to get there on time, dressing in work clothes everyday, and feel like your whole life is just stuck in traffic. If you do, use these proven 12 free tools, to start your business opportunity...
“How To Use Ezine Articles To Promote Any Product, Service, or Affiliate Program You Choose in 5 Easy Steps
Do you have a great affiliate program or website all ready to go, waiting for the customers to come? Are your family and friends getting anxious, waiting for your new project to start breaking through? Then be sure to print out this article and...
Is Finishing Your Book Your New Years Resolution?
IS FINISHING YOUR BOOK YOUR NEW YEARS RESOLUTION? Judy Cullins
c. 2005
Think of the resolution "I'm going to to lose weight this
year"--a statement that doesn't show intention because it's
vague. Talk is cheap. So are you still talking...
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Using Repackaging to 'Go Big' with your Online Biz
It's actually quite common for online business owners to find themselves stuck. So let's start with a bang and talk about one of the best ways I know to give your online business a real-world boost.
Come to understand the concept of 'Repackaging' or 'Repurposing'
When I go to the grocery store in the month of November, I always shake my head in admiration. The reason is it's
pretty obvious what the Big Chocolate companies have done, isn't it? They've taken the same chocolate product and
changed the packaging (switched the giant plastic bags for high-end boxes.) It doesn't matter if it's Cadbury, Hershey or Lindt...you're looking at the very same chocolate only
put to a new purpose...helping us celebrate Christmas instead of Halloween. Brilliant. And a critically important lesson for online biz owners.
So here's the question to ask yourself:
"What intellectual property do I have that I can (quickly
and with relatively little effort) repackage and sell to a
new set of customers?"
Answer:
Step 1: Start by listing your current inventory of intellectual property.
Dig deep and don't overlook the obvious. If you've created a
one-page website, terrific, put it on your list. Other things to list include lesson plans, graphical banners,
audio clips, TeleClass titles you've led, even the list of
ideas in your notebook is part of your IP inventory...you
don't have to have a website. Other more traditional items
are CD sets, workbooks, assessments, your ezine, eBooks,
etc.
Step 2: Now brainstorm how to make your material new again.
Make a list of how your current inventory can be repurposed.
Can your eZine issues be compiled into an eBooklet? Maybe
your eBook can be chunked into 52 issues of a weekly tip
eZine...perfect to attract visitors to your website. Do this
for as many items in your inventory as you can, and by all
means list as many new purposes for each that occur to you.
Filled in, this worksheet will become your list of "gold
nugget" projects, to return to when time or budget permit.
Step 3: Choose one
item and act.
I get asked every day "why do some eBusinesses succeed where
others never get off the ground?" The answer is they take
full advantage of the leverage they can get out of their
intellectual property. By choosing one item on your list to
repurpose, and following through on it, you don't just
create new products for your online shelves (a great thing
in and of itself.) Simply by applying the concept of
repurposing, you increase the value of the time you spent
creating your original offering.
Your time and energy are now "worth" more than before you
read this lesson.
Fabulous, isn't it?
For all those who are dabbling in the online world, but want
to go big...good for you for starting a few things. You're
right on track! Now your job is to repackage what you've got
and serve your customers in as many ways as possible. Not
everyone who goes out for breakfast wants their eggs
scrambled. As an online business owner, your customers are
waiting for you to offer them the choice that suits them
best, all the way from sunny side up to eggs benedict and
back again.
Repackaging existing intellectual property for long term
online success has such a strong track record, I'm hard
pressed to think of a truly successful online business that
doesn't do it. So once you get the hang of it, try going one
step further and make sure new projects are developed with a
good "repackageability quotient" from the start. Every new
product you create can and should have three or more uses.
When that starts happening naturally, you'll know you've
fully integrated this strategy into your online biz.
About the Author
Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J.
Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit http://www.multiplestreamsofcoachingincome.com
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