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10 Benefits of Submitting Articles To E-zines
1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. 2. You will become known as an expert...

10 Benefits Of Submitting Articles To E-Zines
Submitting articles can be a great help to every business owner. Here are just ten of the many great benefits you can receive from article submission's. 1. You'll brand your web site, business and yourself by submitting articles to e-zines. You...

How To Write Keyword Articles
A great way to draw search engine traffic to your site is to write and add keyword articles. Keyword articles are articles that you write on a particular topic and then optimize for a word or phrase that visitors frequently search for. For...

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Smart Articles
When running an online business it can be hard to convince potential clients of your expertise, especially if you lack formal, provable qualifications from an internationally recognised body. If a client doesn't believe in your abilities they...

 
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3 Tips to Profit from Writing Articles

Imagine yourself jetting home from a popular conference, with colleagues and potential clients all around you. Now, feel yourself swell with pride as you see them open the Wall Street Journal or the In Flight magazine and read a business article you have bylined.

Articles are an excellent way to reach and impress your target market with your knowledge and expertise. Each published article acts as your own personal ambassador, spreading your name, message, and area of expertise throughout the universe.

Why are articles so powerful?

When we see articles in print, we automatically assume the author is the leading expert in his field. The publication gives that author/expert the kind of official third party credibility money just can't buy.

Articles Have Staying Power

Business talk TV shows are prestigious, but after the show, your appearance is reduced to a line in your media kit. Unless your personal network and your prospects watched the show, they missed the brilliance of your thoughts.

Your articles are available to anyone who wants to read it in a moment's notice. You can:

 Carry them in your briefcase to distribute during meetings.  Enclose them with letters you send to clients and colleagues.  Post them to you web site where they can be immediately downloaded.

You can also use articles as the basis for a direct mail campaign to send to clients and colleagues in order to solicit referrals, generate leads, and create greater awareness of


your services.

Ken Lizotte, Chief Imagination Officer of Emerson Consulting Group, Inc., frequently writes articles and maximizes publicity by sending the published articles to clients, prospects, and distributes them at association meetings.

Articles Pre-sell you to prospects

When prospects come to know your value through your articles, you don't have to be concerned with selling yourself during the initial meeting.

Getting Started

So, how do you go about writing articles if you have not written one before? First, consider the subject of your expertise. Next, frame your article idea in a way that would be of interest to your target reader who wants to learn "how to" accomplish something.

Perhaps the best way to start is to observe the style of articles you typically read. Analyze their structural skeleton. Then write your first draft, beginning with an intriguing question or anecdote. Next, lay out the necessary steps, and end with a snappy conclusion that sums up your point.

Remember that the real secret of successful writing is the re-writing. Polish your article well, and you may well see colleagues and clients reading your byline in a prestigious publication very soon.





About the author:

Marisa D'Vari is owner of Deg.Com Communications based in Manhattan and a national speaker. Visit her website http://www.BuildingBuzz.com for free articles, reports, and tips. Her new book, Building Buzz: How to Reach and Impress Your Target Audience, is available at bookstores everywhere.